With a distinguished career focused in Healthcare, Lance Pine is currently serving as the Vice President of Marketing at Kooth, a pioneering digital mental health service. Pine will focus on brand communications, lead generation, and product and industry marketing to broadcast Kooth’s thought leadership in the digital mental healthcare space.
Lance's journey began at NurseWeek, where he held management roles and honed skills in strategic planning, user behaviour analysis, and market trend forecasting. He then transitioned into the e-learning industry, where he applied his expertise to improve user experience and boost customer engagement.
Pine will focus on driving innovative solutions, user acquisition and enhancing the customer journey. “Kooth is blazing a trail in the mental healthcare space helping realize the tremendous impact in population health with public and private partnerships,” Pine said. “I am excited to be a part of the Kooth team and to contribute to the growth and momentum -- and the best part is that we are privileged to help carry the message and torch that it is okay to seek help.”
His passion for improving equity of access and awareness was a natural fit at Kooth. Here, Pine has been instrumental in implementing innovative marketing strategies that have increased awareness about critical health issues and improved access to mental health well-being.At Kooth, Pine continues to leverage his vast experience and innovative approach to drive the company’s marketing efforts.
His work is defined by a fervent commitment to promoting mental health services, thereby ensuring they are accessible and known to those who need them most.Throughout his career, Pine has proven his leadership abilities by guiding numerous high-performing teams towards achieving their goals.
His unique blend of creative thinking, analytical prowess, and empathetic leadership has earned him respect and admiration from his peers and subordinates alike.Pine joins Kooth from Colibri Healthcare where he led the continuing education organization, including brand strategy, digital and social marketing, communications, and demand generation. Prior to Colibri he was the VP eCommerce at Relias.